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Research papers

"Who is who" with behavioural data

This paper presents a completely new approach to overcome the user identification problem: separating individual's navigation by means of an algorithm that just looks at the data. As it will be shown, succeeding in doing so is only possible if...

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Carlos Bort, Carlos Ochoa Gómez
Company: Netquest
November 7, 2017
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Citation

Bort and Gómez (2017a, November 07). "Who is who" with behavioural data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-who-is-who-with-behavioural-data


Research papers

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Roos Voorend, Carlos Ochoa, Melanie Revilla
Company: Netquest
October 1, 2015
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Citation

Loewe, Voorend, Ochoa and Revilla (2015a, October 01). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure--8598


Videos

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations
Authors: German Loewe, Carlos Ochoa, Melanie Revilla, Roos Voorend
Company: Netquest
June 15, 2015
×

Citation

Loewe, Ochoa, Revilla and Voorend (2015a, June 15). When should we ask, when should we measure?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-should-we-ask-when-should-we-measure-